Fundamentals of PR: How to Reach a Million People (Without Spending a Million Dollars)
“Public relations is about influencing, engaging, and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.”
This is the first in a series of sessions to help you learn how to add Public Relations (PR) to your business toolkit, and market yourself in a new way to reach new audiences. Before we dig into the nuts and bolts of how to begin the work, we will provide an overview of how to think about using public relations for your business.
Fundamentals of PR and how earned media differs from advertising and other parts of marketing
Identifying your audience
Mapping your PR plan to Business Objectives
How PR intersects with other things you’re likely already doing
The resources you’ll need to begin adding this to your business efforts
Cost: FREE Available only in English
Who Should Attend
Entrepreneurs and small business owners who want their great ideas and businesses found.
Erin has 15 years of experience driving communications for startups and consumer brands, most notably as Lyft’s first comms hire. After joining as one of the first 25 employees, Erin led all PR efforts for Lyft’s first three years, serving as company spokesperson and building out the communications org from scratch. Prior to Lyft, Erin held in-house communications roles at fast-growing companies including Benefit Cosmetics, JANUS et Cie, and Disney. Erin studied Psychology at UCLA and lives in Northern California with her husband, daughter and two cats.
Erin has more than 10 years of experience helping consumer tech companies tell their stories in ever-evolving spaces. Prior to joining Brick Lane, Erin was the first communications hire at personal styling startup Stitch Fix. Erin started her career at leading PR agencies The OutCast Agency and Ogilvy, where she drove PR strategies for both emerging startups and big brands. Erin studied English at UC Santa Barbara and is based in the Bay Area with her husband and three cats.