Fundamentals of PR: The Power of The Pitch!

“Public relations is about influencing, engaging, and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.”
Now that we’ve covered the fundamentals, it’s time to move to the core building block of PR – the pitch. A writer or journalist will appreciate your passion and hearing from you directly about what you’re doing, and why it matters, but it’s important to bring them a compelling story angle or idea that’s relevant and timely for them.
Who Should Attend
Entrepreneurs and small business owners who want their great ideas and businesses found.

Cost: FREE Available only in English

Topics Covered:
What makes for a good pitch?
3-Sentence Core Description
Draft Headlines
Media Assets + Ingredients
How to highlight what’s most unique and important about your business
How to come up with fresh and creative ideas for potential pitches
Erin Simpson
Erin has 15 years of experience driving communications for startups and consumer brands, most notably as Lyft’s first comms hire. After joining as one of the first 25 employees, Erin led all PR efforts for Lyft’s first three years, serving as company spokesperson and building out the communications org from scratch. Prior to Lyft, Erin held in-house communications roles at fast-growing companies including Benefit Cosmetics, JANUS et Cie, and Disney. Erin studied Psychology at UCLA and lives in Northern California with her husband, daughter and two cats.
Erin First
Erin has more than 10 years of experience helping consumer tech companies tell their stories in ever-evolving spaces. Prior to joining Brick Lane, Erin was the first communications hire at personal styling startup Stitch Fix. Erin started her career at leading PR agencies The OutCast Agency and Ogilvy, where she drove PR strategies for both emerging startups and big brands. Erin studied English at UC Santa Barbara and is based in the Bay Area with her husband and three cats.

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May 20 2021


3:00 pm - 4:00 pm